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Zero-click economy with GenAI | TGB Masterclass

Masterclass on competing for visibility in the age of generative engines. Explore the zero-click economy, direct answers, and how AI is shaping trust, visibility, and discovery.

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Masterclass | Zero-Click Economy: Competing for Visibility in the Age of Generative Engines ​Google built a trillion-dollar empire on the blue link. AI is breaking that model apart, replacing clicks with direct answers. ​In this new reality, the first reader of your work isn’t your manager, it’s an AI summarizer. Generative engines now decide which companies, teams, and individuals surface as trusted answers. ​This masterclass unpacks what that shift means for industries, departments, and careers, and gives you practical steps to stay visible and indispensable in the GEO era. ​Organizers & speakers: ​The Generative Beings (TGB) is collaborating with top university alumni network to help senior leaders prepare for the SEO -> GEO shift globally. ​- John Ang (NYU alumnus) will show you how the SEO -> GEO industry shift is happening, with real impact on the outcomes for brands and leaders. ​- Tina Chopra (CEO, Addlly) will show you how their GEO tool can help brands and marketing leaders get ahead of this shift and grow their discoverability among the LLM search platforms. ​Join your fellow NYU, USC, UC Berkeley, Columbia, and Cornell alumni in this AI masterclass. ​Agenda: ​6:30 PM: Registration + Networking ​7:00 PM: Welcome keynote (TGB) ​7:10 PM: Masterclass Session #1 ​8:00 PM: Masterclass Session #2 ​8:30 PM: Networking ​9:00 PM: Event ends ​​[TGB reserves the right to approve or reject any registration. Any registration with missing or fake information will be rejected. We reserve the right to deny entry to registered attendees at the door if the venue's safety limits are exceeded.]

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