Before you start
What the TGB AI Pulse Survey 2026 is
The TGB AI Pulse Survey 2026 is The Generative Beings' read on how AI is actually used across Southeast Asia. Every respondent answers the same 20 questions, so the results can be compared across roles, industries and company sizes, and against the next wave, instead of resting on anecdotes and vendor claims.
Who it is for
Founders and co-founders, C-suite and VPs, product and engineering leads, marketing, growth and sales teams, consultants, investors, and individual builders. Companies of every size answer, from pre-revenue startups to businesses above USD 1Bn in revenue, and the answers are reported by segment so a 10-person team is never averaged away against an enterprise.
What it asks about
Where AI already does real work, how much of the team uses it, how far agents run without a person, what customers notice, which numbers measurably moved, what changed in how companies price and make money, what blocks adoption inside and outside the business, which models teams use and what they spend each month, what they plan to buy in the next 12 months, and what has to be true before they will buy it.
What comes out of it
Aggregated, anonymized findings used in TGB research. A breakdown is only ever shown once enough people have answered that question, and no individual response is identified or attributed. Members who finish the 20 also see how their own answers compare with everyone else's, and earn 200 points on their TGB account, once.
How long it takes, and what happens to your details
About three minutes. Your name and email identify the response so points reach the right account and nothing is counted twice; phone and country are optional. Answers are saved as you go, so you can stop and pick up where you left off, and you can go back and change an answer before you finish.