Beyond GenAI: Crafting the Future of Customer-Facing Enterprise Applications by Amadeus and Contenstack - This is a mini Hackathon.

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Beyond GenAI: Building the Future of Customer-Facing Enterprise Applications An Exclusive Session by Amadeus and Contentstack Join us at Amadeus Software Labs, Bengaluru, for a focused and actionable discussion on what comes after the first wave of GenAI. Hosted in collaboration with Amadeus and Contentstack, this session will explore how enterprise teams can design intelligent, reliable, and scalable customer-facing applications that deliver real-world impact. Led by Vishwas Narayan, the event will provide a practical deep dive into how organizations are transitioning from experimentation to building trusted, customer-centric AI products. Expect insights on: The evolving role of AI in enterprise application design. The challenges and best practices for integrating AI into existing systems. What it takes to create experiences that customers trust and adopt. This session is ideal for professionals working on digital products, enterprise platforms, or AI-driven user experiences. Participant Requirements: ✅ Bring your laptop – This is a hands-on, collaborative session. ✅ Prepare a use case – Focus on personalization or an enterprise-grade problem. ✅ Hackathon-style engagement – Work in teams to solve, build, and innovate during the session. Let’s shape the next generation of enterprise applications together. Beyond GenAI Hackathon – Event Agenda Date: Saturday, 18 July 2026 Time: 9:30 AM – 5:30 PM (IST) Venue: Amadeus Software Labs India Pvt. Ltd., Bengaluru 9:30 AM – 10:00 AM | Opening & Introduction Welcome Address: Vishwas Narayan Agenda Welcome to all participants Event overview Goals, agenda, and expectations Housekeeping announcements 10:15 AM – 10:40 AM | Lightning Talk Speaker: Vasu Kothamasu Session Title: Building Beyond GenAI: Engineering AI-Ready Platforms at Scale 10:40 AM – 11:40 AM | Panel Discussion The Future of Customer-Facing Enterprise Applications Moderator Vasuki Panelists Representative from Microsoft Representative from Amadeus Discussion Topics The evolving role of AI in enterprise applications Challenges of integrating AI into existing systems Building trust and adoption for AI-driven products Future trends shaping customer-facing digital experiences 11:40 AM – 12:00 PM | Coffee Break Networking and refreshments. 12:00 PM – 2:00 PM | Technical Talk Series Format: Six technical sessions (15–20 minutes each, including Q&A) Time Speaker Topic 12:00 PM – 12:20 PM Vishwas Narayan Kubernetes for Everyone 12:20 PM – 12:40 PM Abhishek Das Designing Scalable AI Applications 12:40 PM – 1:00 PM Aditya Oberai Session Topic – TBD 1:00 PM – 1:20 PM Sanjay Jha Session Topic – TBD 1:20 PM – 1:40 PM Ashish Kumar Session Topic – TBD 1:40 PM – 2:00 PM Vishwas Narayan Hackathon Kickoff: Problem Statements & Rules 2:00 PM – 2:30 PM | Lunch Break Lunch and networking. 2:30 PM – 4:40 PM | Beyond GenAI Hackathon Team Formation Pre-assigned teams or on-the-spot team formation Hackathon Themes Personalization in Enterprise Applications AI-Driven Customer Experiences Scalable AI Integration Mentor Support Technical mentors available throughout the hackathon Access to APIs, datasets (where applicable), and development resources 4:40 PM – 5:00 PM | Project Demos & Judging Each team will present a live demonstration of their prototype. Judging Criteria Innovation Technical Feasibility Customer Impact Quality of Implementation Presentation & Demo 5:00 PM – 5:30 PM | Closing Ceremony & Awards Judges' Feedback Awards for Best Solutions Closing Remarks Networking & Event Wrap-up Participant Information What to Bring Laptop Development environment pre-configured Any reusable code, datasets, or use cases (optional) Event Style Hands-on Collaborative Solution-focused Mentor-driven Expected Outcomes Practical insights into building AI-powered enterprise applications Production-oriented prototypes Collaboration with industry experts Networking with developers, architects, and engineering leaders Community Partner: SurrealDB, Startup Hustle